Recession has been good for us. In the first 4 months of this year, we have launched two new products, started the office in London and conducted 2 solid research studies in our industry, one of which was recommended and published by Center for Media Research.
We are able to buy advertising at 50% of the 2008 price. I would not be surprised if the relevant visibility that we have gained this year, in the first 4 months, is more than what we got in entire 2008 and 2007 put together. (Of course, had we not created a base in 2007 and 2008, we would never have got here in the first place).
Warren Buffet stated a simple rule: Be fearful when others are greedy, and be greedy when others are fearful.
We are just following the rule.
- Udayan Bose
i was your fan from day 1...now even more:)
i learn from every step you take ..
Posted by: devaleena | May 11, 2009 at 08:02 PM